BE Mass

Diego founded BE Mass in 2007 and created Movement Architecture™. His career spans more than three decades across global media, entrepreneurship and strategic work. He spent nearly 20 years as a senior anchor, reporter and commentator for CNN en Español and CNN International, covering major global events including five FIFA World Cups and three Olympic Games and interviewing leading figures across sport, business and public life. Throughout his career, he has explained complex, fast-moving issues to international audiences and operated in high-visibility environments. He has also worked with FIA Formula E since Season 1, supporting brand and audience growth, content, media and international distribution. He brings a deep understanding of audience behavior and what drives attention, relevance, adoption and action across markets. At BE, he leads strategy, executive-level client relationships and Movement Architecture™.

Carolina’s career combines global media, sustainability and senior advisory work, including more than 15 years hosting and moderating major institutional and international events. She spent 13 years at CNN as a news and features anchor, followed by 12 years at TVN, Chile’s public television network, while also building a presence in radio and on social media as a prominent public voice on sustainability. She is a co-founder of Ambition Loop, a global climate-action NGO, where she previously served as Director of Communications and now serves as an advisor to its board. Carolina works with senior leaders and organizations on sustainability, positioning and high-profile public moments, bringing a strong understanding of how complex issues are framed, understood and trusted across different audiences. At BE, she leads sustainability strategy and contributes senior perspective across client engagements.

Sarah is an attorney and employee-experience specialist whose career spans labor and employment law, HR consulting, executive coaching, corporate training and social impact across complex organizational environments. She has worked with Fortune 500 organizations and is a frequent speaker on the intersection of business, people, sustainability and law. Her work brings together legal judgment, organizational realities and the human consequences of major business decisions, particularly where employees, leadership teams and culture are directly affected. She has also contributed to public discussion on sustainability, conservation and responsible business. At BE, Sarah brings legal, workforce and social-impact perspective to engagements involving organizational transition, employee communications, performance, risk and culture, including situations such as restructuring, hiring, layoffs and other moments when business decisions depend on how people understand, experience and respond to change.

Valentina works at the intersection of strategic communications, sustainability and international client delivery. She holds an MSc in International Sustainability Management from ESCP Business School and a degree in Global Communications from Bocconi University, combining strategic-communications practice with an academic and research background in sustainable business development. She leads strategic communications across client engagements, translating the direction set at the strategy stage into messaging, editorial planning, content and execution. Her work spans sustainable mobility, climate action and international events, including FIA Formula E and its Better Futures Fund and wider social-impact programmes, the FIA Extreme H World Cup, and climate-advocacy work with Ambition Loop during COPs, Climate Weeks and international summits. She works across both strategic and production-facing roles, coordinating teams, formats and markets. Fluent in Spanish, Italian, French and English, Valentina focuses on consistency, timing and the distinct information needs of each audience and stakeholder, ensuring initiatives are visible, understandable and capable of generating action.

Riz is an international journalist, television host and author whose career spans the BBC, CNN International and Al Jazeera English. He was one of the founding presenters of BBC World Service Television News and later became a senior CNN anchor and reporter. In 1996 he created Q&A with Riz Khan, an interactive global interview program, and later hosted his own program on Al Jazeera English, which he helped launch. Over his career he has interviewed major political, business, cultural and scientific figures, including Nelson Mandela, Bill Clinton, Jimmy Carter, Kofi Annan, the Dalai Lama and Stephen Hawking. His work has required operating across cultures and explaining complex international issues to global audiences. At BE, Riz serves as Regional Director for MENA, bringing decades of media experience and deep familiarity with the region.

Nicolas leads BE’s creative direction and audiovisual execution. His career spans television, location production, camera work and visual storytelling, with experience across broadcast and independent productions. His professional background includes work connected to Endemol Argentina, as well as camera and drone work on location shoots where production quality, speed and adaptability are essential. At BE, he translates strategic direction into the visual language of an engagement, covering visual development, filming, production and editing across formats. He has contributed to international work in motorsport, sustainability and innovation, including BE Creative Studio™ assignments connected to FIA Formula E and branded-content production for NEOM/ENOWA. Nicolas brings the practical production judgment required to capture strong material in real-world conditions and turn it into coherent, high-quality content for different audiences, channels and markets.

Federico is a journalist, editor, writer and translator with more than 15 years of experience across audiovisual and digital media. His professional background includes Motorsport Network, Yahoo, Campeones and earlier writing and translation work for NASCAR, giving him deep familiarity with fast-moving editorial environments and international motorsport. He studied journalism at TEA & DEPORTEA and works professionally across Spanish and English, with professional working proficiency in French. His experience combines reporting, editing, interviewing, translation and adaptation for different formats and audiences. At BE, Federico develops and edits editorial content, scripts and interviews, supports multilingual adaptation and helps maintain accuracy, tone and consistency across international client work. His role connects the substance of a story with the language and structure required to make it clear and usable across markets.

Diana leads BE’s distribution and media-relations work, connecting client stories, content and announcements with journalists, outlets and priority markets. She also holds a PhD in Anthropology from the University of Buenos Aires, where her doctoral research examined cultural policy and popular cultures through the cases of tango in Buenos Aires and samba in Rio de Janeiro. Her academic work has focused on cultural policy, identity, popular culture and public programs in Latin America, including published research through the University of Buenos Aires and academic journals. This research background complements her communications work with a rigorous understanding of culture, communities and context. At BE, Diana manages media outreach, distribution and organic earned-media coordination across engagements, helping ensure that strong content reaches the media environments and audiences where it can gain relevance, credibility and visibility.