Stakeholders.
Drive Action.
and activation to align clients,
investors, regulators, and teams.
and media that unlock growth
and withstand scrutiny.
Reputation
a Metric.
narrative defense,
and trust ROI
you can take to the board.
by Insight.
turn market signals
into strategy and pipeline.
supply chain; built to scale and comply.
and activation to align clients,
investors, regulators, and teams.
STAKEHOLDERS.
DRIVE ACTION.
to Win.
and media that unlock growth
and withstand scrutiny.
Reputation
a Metric.
narrative defense,
and trust ROI
you can take to the board.
Powered
by Insight.
turn market signals
into strategy and pipeline.
Works.
and supply chain; built to scale
and comply.
WHAT WE DO
Focused strategies to strengthen trust, guide stakeholder actions,
and drive sustainable business growth.
Stakeholder Engagement & Activation
Build trust, align priority stakeholders, and drive action—investors, partners, and teams.
Positioning Strategy & Story Architecture
Define your market position. Clarify the message. Lead the conversation.
Sustainability Event Content & Visibility
Own high-stakes events—plan, produce, and amplify to engage stakeholders and signal leadership.
Strategic Stakeholder Alignment
Align communications, governance, and outreach to stakeholder expectations for durable success.
Trust & Intangibles ROI Modeling
Make trust measurable. Turn reputation and alignment into executive-ready metrics.
OUR STRATEGIC FRAMEWORK
BE Mass’s approach is built around four key pillars that turn sustainability into a strategic business advantage: Stakeholder Alignment, Credible Positioning, Strategic Visibility, and Business Value through Sustainability.
We help clients engage the right people in the right way. The goal is to build trust, relevance, and clarity around strategic priorities.
We shape narratives that reflect what companies are doing and why it matters. This strengthens visibility, trust, and reputation.
We guide how organizations show up in moments that matter. This includes climate summits, investor updates, and industry events.
We support sustainability strategies that protect reputation, reduce risk, and create long-term growth. This includes direct work and access to specialized partners when needed.
DRIVING BUSINESS GROWTH THROUGH STRATEGIC COMMUNICATION
At BE Mass, we understand that effective communication is key to driving business growth. Through strategic stakeholder engagement, thought leadership, and brand positioning, we help organizations build trust, expand influence, and achieve measurable results.
Our tailored strategies align with your business goals, unlocking new opportunities, fostering client loyalty, and positioning you for long-term success in a competitive market.
DRIVING BUSINESS GROWTH THROUGH STRATEGIC COMMUNICATION
At BE Mass, we understand that effective communication is key to driving business growth. Through strategic stakeholder engagement, thought leadership, and brand positioning, we help organizations build trust, expand influence, and achieve measurable results.
Our tailored strategies align with your business goals, unlocking new opportunities, fostering client loyalty, and positioning you for long-term success in a competitive market.
THE 5 I's of Strategic ESG Value
Our approach is built on five strategic drivers of business value.
OUR 5 I’sFRAMEWORK
Timely, continuously updated ESG and stakeholder intel that sharpens decisions, cuts risk, and guides the story.
Applied AI that refines your position, compresses timelines, and multiplies reach.
Set the bar. Visible actions that earn loyalty and compound value.
Turn sustainability into profitable results: visibility, confidence, opportunities, advantage.
Be where trust is made: events, investor briefings, policy rooms, global stages. Set the agenda.
Our approach is built on five strategic drivers of business value.
OUR 5 I’s FRAMEWORK
Timely, continuously updated ESG and stakeholder intel that sharpens decisions, cuts risk, and guides the story.
Turn sustainability into profitable results: visibility, confidence, opportunities, advantage.
Applied AI that refines your position, compresses timelines, and multiplies reach.
Be where trust is made: events, investor briefings, policy rooms, global stages. Set the agenda.
Set the bar. Visible actions that earn loyalty and compound value.
PURPOSE
To build trust and strengthen market positioning, enabling businesses to grow responsibly, influence key stakeholders, and maintain a competitive edge in an increasingly complex world.
MISSION
To provide the strategic tools and expert support that empower businesses to turn sustainability into a driver of growth, resilience, and stakeholder trust.
VISION
To be the trusted partner for organizations seeking to drive growth, credibility, and stakeholder trust through sustainable business practices and strategic communication of it.
Diego Bustos
FOUNDER, CEO
Carolina Escobar
CHIEF SUSTAINABILITY OFFICER
Sarah Crossman
CHIEF SOCIAL IMPACT OFFICER
Valentina Vricella
DIRECTOR OF STRATEGIC COMMUNICATIONS
Riz Khan
REGIONAL DIRECTOR FOR MENA
Nicolas Mattiangeli
CREATIVE DIRECTOR
Federico Faturos
SENIOR EDITOR, WRITER, TRANSLATOR
Diana Mello
DIRECTOR OF DISTRIBUTION & MEDIA RELATIONS
Founded in 2007 as a spin-off from Turner Sports Interactive (now Warner Media Discovery), BE Mass initially launched Nascar en Español, providing bespoke content and strategic communications advice for Hispanic US and Latin American audiences. This project marked our evolution from a media-focused agency into a global strategic communications consultancy, delivering tailored solutions to businesses in sustainability, technology, and other sectors.
Our expertise in stakeholder engagement, narrative development, and brand positioning has helped clients like FIA Formula E and Extreme E amplify their global presence and build lasting trust. At BE Mass, we believe in the power of purpose-driven communication to drive business growth and create meaningful connections with audiences.
Sustainability as Strategy
We view sustainability as a core driver of strategic growth, enhancing credibility and competitive advantage.
Inclusion with Intent
We engage diverse voices to create relevant and effective strategies.
Collaborative Focus
We work WITH clients and partners, not just FOR them.
Excellence in Delivery
Every project is shaped by experience, insight, and clarity.
Responsible Communication
We communicate with intention. Because words influence decisions and trust.
Knowledge in Action
We apply insight in ways that move strategies forward.
Strategic Community Engagement
We offer structure and visibility to initiatives that align with our expertise.
Resilience-Driven Thinking
We prepare our clients for change by strengthening credibility and continuity.
ABB FIA Formula E
USD4M + EACH RACE
Estimated Media Exposure Value generated by our content for each Formula E event
ABB FIA Formula E
-
- Content production, distribution, media relations and public relations in Latin America, Brazil, US Hispanics, Spain and Portugal and support to official broadcasters.
54
EPrix covered
20+
Countries reached
3124
Total original video content pieces produced and distributed.
887
Total original text content pieces produced and distributed.
8500+
Total organic links generated in earned media including news, webs and blogs.
7.2B +
Estimated cumulative potential viewership in all races covered on News, Blogs, Twitter, Instagram, Facebook and Youtube.
"We know Diego and his team at BE Mass Media very well; they first came on the scene for Formula E and have helped that series grow, and I’m excited to see them do the same for Extreme E. I’m sure they will bring their super supportive and fresh approach to series and its teams and partner’s, adapting content for Latin America, Spain and Portugal - key markets for us with a host of Spanish teams and drivers, plus Founding Supplier CBMM"
– Ali Russell
Managing Director, Founder, & Chief Marketing Officer, Extreme E & Formula E
