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Movement Architecture™
Get the response your initiative needs.
Explore Movement Architecture™BE MASS · GLOBAL STRATEGIC AGENCY
Accelerate your most important initiatives.
Better decisions. Broader support. Higher adoption. Better results.
Strategy, advisory and executionin one global agency.
WHAT BE DOES
Three ways BE moves important initiatives forward.
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BE Strategic Advisory™
See what you may be missing.
Explore BE Strategic Advisory™03
BE Creative Studio™
Move your audience to act.
Explore BE Creative Studio™EVERY INITIATIVE DEPENDS ON SPECIFIC ACTIONS.
But to act, people first need to understand it and trust it.
A Board may need to approve. Employees may need to adopt. Buyers may need to choose. Regulators may need to authorize.
BE defines what needs to happen, builds what’s needed, and stays with you through action.
SELECTED WORK
The need. BE's role. The result and the proof.
01
FIA Formula E
Supporting the international growth of a new electric racing championship through strategy, content, media and distribution.
THE NEED
FIA Formula E was reaching Spanish- and Portuguese-speaking markets with a new category that was still relatively unknown. To grow, it needed to build awareness of the championship and sustain a relevant presence beyond the live broadcast.
BE'S ROLE
BE Creative Studio™ + BE Strategic Advisory™
THE RESULT
BE complemented FIA Formula E's growth efforts across Latin America, including Brazil, as well as Spain, Portugal and the U.S. Hispanic market with sustained strategy, content, media and distribution support. In Latin America, that work contributed to growing awareness and the championship's fan base; by Season 5, the region had become the second-fastest-growing fan region globally, after China.
PROOF
Since Season 1 · 120+ E-Prix · 25+ countries · 6,600+ original video pieces · 18,200+ organic earned-media links · 1,850+ original written-content pieces
02
Global Integrated Plastics & Circularity Group
Shaping a 2026–2030 sustainability strategy that supports business growth and positive impact across the Group.
THE NEED
Four operating businesses across multiple countries need one Group sustainability direction that creates value for the business and people, strengthens competitiveness and resilience, and adapts to different regulatory, energy, operating and customer realities.
BE'S ROLE
Movement Architecture™ + BE Strategic Advisory™ + BE Creative Studio™
THE RESULT
The strategy is being designed to integrate sustainability with business growth and positive impact for people and the environment, while bringing priorities across people, governance, competitiveness, resilience, circularity and innovation into one direction. The work also prepares the Board and other groups that matter to understand the direction, support it and put it into practice.
PROOF
4 operating businesses · multi-country operations across Europe, Africa and the Americas · Group-level 2026–2030 strategy · Board and key-group readiness · activation path
03
Ambition Loop
Building sustained organic institutional visibility from a basic digital presence.
THE NEED
Ambition Loop participates in international conversations and initiatives with governments, multilateral organizations, business and civil society. Its digital presence started from a base that did not yet reflect the scale of its leadership, network and institutional activity.
BE'S ROLE
BE Strategic Advisory™ + BE Creative Studio™
THE RESULT
BE built a sustained organic communications platform to amplify Ambition Loop’s work around implementation of the Sustainable Development Goals (SDGs), initiatives related to the United Nations Environment Programme (UNEP), and conversations involving the Economic Commission for Latin America and the Caribbean (ECLAC), government ministries, private-sector actors and international climate-action networks.
PROOF
LinkedIn · 12-month performance snapshot · 244,224 impressions · 21,608 clicks · 3,046 new organic followers · 25,982 interactions · 10,323 page visits · 4,955 unique visitors
04
Global Event Security + Crowd Management
Aligning an event-security company’s market presence with the scale and level of its operation.
THE NEED
A specialist event-security and crowd-management company was already a trusted provider to major global brands and high-demand operations across concerts, festivals and international mass-participation events. Yet its market-facing presence did not clearly convey the scale, experience or operating level it had reached.
BE'S ROLE
BE Strategic Advisory™ + BE Creative Studio™
THE RESULT
BE aligned the way the company presents itself to the market with the true level of its operation and turned its market presence into a growth tool: strengthening positioning, making its capabilities more visible and activating its networks to attract professionals with the profile and experience the operation needed.
PROOF
Positioning and digital identity aligned with an international operation · industry content and executive positioning · talent communications, interview system and internal tools · existing networks activated to attract new profiles · expanded talent base